My objective was to design a logo for a new up and coming media streaming company called SYNQ. I had to create branding, a unified "look", a colour scheme and a corporate Identity Standards Guide. I created the SYNQ logo using two shapes that turn into arrows within the negative space. The arrows direction creates a feeling of movement- representing synchronization ("SYNQ"). The two arrows also take the shape of a letter "S". I chose the colours blue and orange becuase I wanted something vibrant, exciting and fresh.